Notebook

Just Enough Research

Notes on Erika Hall's compact guide to using research to reduce product risk and make better design decisions.

By Ali Zemani1 min read
Just Enough Research

A technically correct product can still be based on a mistaken understanding of its users. Erika Hall's Just Enough Research offers practical ways to examine assumptions before they become features, with research sized to a decision a team actually needs to make.

Questions, Methods, and Evidence

The book covers framing questions, understanding users and their context, choosing methods, and interpreting results. Interviews, observation, usability tests, surveys, and existing information such as support requests reveal different aspects of a problem.

Its attention to evidence makes it useful. A stated preference differs from observed behavior. A small study may expose a flawed assumption without establishing how every user behaves.

Working with Small Teams

Developers, designers, and product teams can use this approach to investigate uncertainty before implementation. The structure keeps research manageable while making its purpose clear: identify what remains unknown and what evidence would inform the next choice.

Get the Book